Our Services

NewsRoute helps companies set up and manage their email Communications Program. We manage your email lists, we merge and personalize the mailings, and we manage the "back end" work that goes with any successful marketing program. We help you track responses so that you know if you are missing the mark or hitting the target.

Our list management services include initial analysis, de-duping and loading of the database. Ongoing services include backup, list integrity and analysis.

Outbound email is personalized
in a variety of ways including:

• TO: address. Each email is personally addressed to your client, not to "occupant" or "recipient list suppressed."
  
• Salutation, for example, "Dear John." The recipient feels better about the email.
  
• Other demographic or personal information.

Provide Qualified Newsletter Content

• We have writers who can help you discover your own content.
• We have editors who can help you refine your own content.
• We can provide fully edited and approved content.

"Back End" processing relieves you of the burden
of dealing with Bounces, Removes

• Our PositiveRemove™ process clearly identifies who wants to be
  removed and removes them, positively
• Our SoftBounce™ Technology insures the integrity of your list.
  You don't have to dig through indecipherable "bounced" emails to find that one bad address!

Tracking Services provide leads and effectiveness feedback. We tell you:

• Who responded to each email.
• Who responded to each link in the email.
• Open Rate and Unique Open Rate