eTips Newsletter May 2002

Welcome to the NewRoute eTips Newsletter

Dear Bob:

Each month, our eTips newsletter is filled with ideas about how you can use email profitably and effectively to build your business. Our goal is to locate interesting and relevant articles that you may not have seen in your Internet travels. Of course, some may not apply to you but we hope that you can find several useful articles each month. We have also included several websites that are just plain handy.

If you see articles or sites that you think might be of interest to other email aficionados, please let us know. We'd also be appreciative if you'd pass along this free newsletter to friends and associates.

Enjoy!

Bob Bailey
President
301-587-3447
bob@newsroute.info

In This Issue

- What Guerrillas Know About Email - Jay Conrad Levinson

- E-mail is the Killer App on the Internet - Larry Chase

- The Seven Deadly Sins of E-Commerce - Elaine X. Grant

- Two Ways to Use Email Newsletters to Support Field Sales Reps

- ROI for e-Newsletters: The Real Story - by Peter Meyer

- Revisiting the Email Newsletter - Chris Maher

What Guerrillas Know About Email - Jay Conrad Levinson
Guerrillas are well aware that free marketing exists in its most free state as email, which is far more than merely letters with free postage.
http://www.gmarketing.com/tactics/weekly_174.html

E-mail is the Killer App on the Internet - Larry Chase
Companies spend millions to lure people to their Web sites and think nothing of marketing through e-mail. Right now, four times as many people read the e-mail version of the Web Digest...
http://wdfm.com/email.htm

The Seven Deadly Sins of E-Commerce - Elaine X. Grant
E-commerce companies made a lot of mistakes in the early days, and the same errors torpedoed hopeful e-tailers over and over.
The Web is haunted by the ghosts of those failed dot-coms, but at least the ones that have survived now have a good understanding of what not to do.
http://www.ecommercetimes.com/perl/story/16922.html

Two Ways to Use Email Newsletters to Support Field Sales Reps
CASE STUDY
CHALLENGE: Family-owned and operated Marsh-McBirney is one of the very few independent manufacturers in the water flow measurement industry.
http://www.b2bmarketingbiz.com/sample.cfm?contentID=1974

ROI for e-Newsletters: The Real Story - by Peter Meyer

Determining the ROI on a newsletter program is not as straightforward as it is for a standard direct mail or direct email campaign. For most direct marketing campaigns, determining the ROI requires simply calculating the direct sales and costs for the campaign.

http://www.marketingprofs.com/Tutorials/newsroirealstory.asp

Revisiting the Email Newsletter - Chris Maher
This will come as no surprise, but I am a great proponent of email newsletters, especially for business-to-business (B2B) technology companies.
http://www.clickz.com/em_mkt/b2b_em_mkt/article.php/997731

..........Simply handy..........

The World's Online Populations - CyberAtlas staff
There are countless sources for the number of Internet users in any given country. CyberAtlas tries to maintain an updated list of the latest statistics on Internet users we've seen for countries around the world.
http://cyberatlas.internet.com/big_picture/geographics/article/0,,5911_151151,00.html

The Internet Traffic Report
The Internet Traffic Report monitors the flow of data around the world. It then displays a value between zero and 100. Higher values indicate faster and more reliable connections.
http://www.internettrafficreport.com/

Trademark Electronic Search System (TESS) - US Patent & Trademark Office
TESS contains more than 3 million pending, registered and dead federal trademarks
http://www.uspto.gov/web/menu/tm.html

This newsletter is brought to you by NewsRoute - helping you
stay in touch with your customers and prospects. For additional
information about how NewsRoute can help you, please contact:
Bob Bailey at 301-587-3447 or Bob@NewsRoute.com

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Disclaimer
Unless otherwise noted, all referenced articles are available at no charge to you. NewsRoute provides this for informational purposes only and cannot attest to the accuracy of information provided by linked sites. The opinions and views expressed at these web sites do not necessarily reflect the opinions and views of NewsRoute. Any personal information requested by any of the web sites will be governed by the privacy policy at the site, and any questions you have related to the sites' use of information should be directed there. The information contained in this newsletter is not intended to make any offer or commitment to purchase, subscribe to, provide or sell any service or product or to provide any recommendations on which readers should rely for financial, securities, investment or other advice. Readers are encouraged to seek individualized advice from their personal financial, legal and other advisors before making any investment or financial decisions or purchasing any financial, securities, or investment related service or product.

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