Glossary of NewsRoute email Newsletter Terms

ClickThrough Rate is the percentage of readers who see the link and then click on it to visit another location.

Open Rate is the number of views. Multiple views by the same reader are included. An "Open" can occur even when the the email appears in a Preview Window. see Unique Open Rate

Preview Window is the area in Outlook Express, Eudora and other email clients where part of an email appears even if the user has not opened the email.

PositiveRemove™ insures that the unsubscribe happens. No matter who sends it in or where it comes from. The Unsubscribe MailTo is positively linked to the subscriber.

SoftBounce™ is a mechanism for getting real bounces off the subscriber list while allowing for "hiccups" or "glitches" in the Internet. On any given day, a certain small percentage of emails will bounce because the server is temporarily down, the user's mailbox is full, or other subtle reasons. This is a soft bounce and will not cause the subscriber to be suspended. Only when a number of consectutive soft bounces accumulate is the subscriber suspended and our client notified.

Unique Open Rate is the number of recipients who see your letter. An "Open" can occur even when the the email appears in a Preview Window.

View happens when your letter is available to be seen or opened by a reader. A"View" does not neccessarily mean someone read the letter.

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