Building a NewsRoute Email Program

While NewsRoute can perform a wide range of emailing functions, we customize every program to be fully scalable and to precisely fit the exact needs of your business. The key components of any email campaign are:

Newsletter Content Regular Emailing Look and Feel List Management Rollout Email Validation List Development

Newsletter Content
Newsletter content is critical and often a difficult issue, so you have several choices in how the content is developed:

• Option 1 - you write the entire newsletter, we proof/edit and then handle all the mechanics of the e-mailing process

  Emails that are “me, me, me” usually fail. You need to talk to “them, them, them.”

• Option 2 - we write the entire newsletter, get your approval, and then handle all the mechanics of the emailing process
• Option 3 - you write part of the newsletter and we provide some content, we format the newsletter, get your approval and then handle all the mechanics of the emailing process

All newsletters can have multiple hotlinks to your website and to information on other websites...and all of these hotlinks can be tracked.

We match our level of services to your needs but you always control the look, feel, and content of the newsletter.
                
Look and Feel

• We provide basic newsletter templates to ensure good layouts and pleasing designs that produce results.
• Every email newsletter that we send is personalized. Each recipient is

  Each newsletter must provide valuable information for the recipient...or its just another piece of junk mail!

  greeted by name and every email is individually addressed. No "Dear Occupant" or “List Suppressed”. Emails are delivered, not blocked by spam filters. Personalization doubles the percentage of emails that are opened!
• We can track almost everything related to the emails including which recipients go from your email to your website or use a hotlink that you provide. You know who is active and their interests so you know how best to help them.
• Emails can be formatted as simple text or HTML…depending on your recipients. We are sensitive to special requirements like AOL.
   

Receive a sample newsletter that's been customized just for you.